%A Lorne, Frank T. %A Arora, Parul %A Keynejad, Saba %A Samiani, Niloofar %A Zokaeimoghaddam, Viyana %D 2022 %T Covid-19 Effects on Hospitality Industry: Scientific Predictions and Public Perception-A Partial SWOT Analysis for A Global Brand Development %K %X This is an MBA project aiming to provide recommendation to a Principal in the hospitality industry wanting to start a global brand amidst a pandemic, which in certain parts of the world has evolved to become an endemic. Pandemic or not, Covid and its variants are global matters, thus of intimate concerns to a global brand development. The analysis will focus on both the macro (global) picture of the pandemic on the hospitality industry as well as a micro (regional) detail of the starting locality. This MBA project concentrates on the time period of Jan. 15- 31, 2022. The project asks the question: If we were to advise the launching of the brand given this 2-week intensive study of the issues involved, what are the pertinent information for the Principal to consider? Decision Intelligence interplayed with a partial SWOT analysis can inform the Principal of making crucial decisions. It is important to identify the Weakness(W) and the Threats (T) for a new brand in order for Strengths (S) and Opportunities (O) to nourish the growing of the brand. %U https://esmed.org/MRA/mra/article/view/2761 %J Medical Research Archives %0 Journal Article %R 10.18103/mra.v10i4.2761 %V 10 %N 4 %@ 2375-1924 %8 2022-04-29