01 · ABSTRACT
Abstract
This study examines how the National Football League’s (NFL) strategic promotion of flag football functions as a health communication response to chronic traumatic encephalopathy (CTE) research and declining youth tackle football participation. Employing second-level agenda-setting theory, this Critical Discourse Analysis investigates attribute engineering patterns wherein safety, inclusivity, and legitimacy attributes are systematically bundled with flag football while maintaining unified “football” branding.
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Keywords
agenda settingmediasportsflag footballAIcritical discourse analysis
03 · PUBLICATION RECORD
Article details
JournalMedical Research Archives
IssueVol 13 No 12 (2025): Vol.13 Issue 12 December 2025
SectionResearch Articles
Published31 December 2025
ISSN2375-1924
04 · RIGHTS & REUSE
Rights & reuse
This article is published under a Creative Commons Attribution License (CC BY 3.0) and may be shared or distributed by anyone as long as attribution is given to the journal.