THE NFL�S STRATEGIC DEPLOYMENT OF FLAG FOOTBALL AS A SECOND-LEVEL AGENDA SETTING MECHANISM IN PUBLIC HEALTH COMMUNICATION

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Jacob Groshek
AIxMedia Institute
Chris Royse
Kansas State University

Abstract

This study examines how the National Football Leagues (NFL) strategic promotion of flag football functions as a health communication response to chronic traumatic encephalopathy (CTE) research and declining youth tackle football participation. Employing second-level agenda-setting theory, this Critical Discourse Analysis investigates attribute engineering patterns wherein safety, inclusivity, and legitimacy attributes are systematically bundled with flag football while maintaining unified football branding.

Article Details

How to Cite
GROSHEK, Jacob; ROYSE, Chris. THE NFLS STRATEGIC DEPLOYMENT OF FLAG FOOTBALL AS A SECOND-LEVEL AGENDA SETTING MECHANISM IN PUBLIC HEALTH COMMUNICATION. Medical Research Archives, [S.l.], v. 13, n. 12, jan. 2026. ISSN 2375-1924. Available at: <https://esmed.org/MRA/mra/article/view/7166>. Date accessed: 02 jan. 2026.
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Keywords
agenda setting, media, sports, flag football, AI, critical discourse analysis
Issue
Vol 13 No 12 (2025): Vol.13 Issue 12 December 2025
Section
Research Articles

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