Aikaterini Stavrianea, Assistant Professor, Dr.

Aikaterini Stavrianea is an Assistant Professor at the National and Kapodistrian University of
Athens, Department of Media and Communication and an Adjunct lecturer at the Hellenic
Open University. She holds her BA from the National and Kapodistrian University of Athens,
her M.Sc. in Integrated Marketing Communications from Northwestern University (Chicago,
IL.) and her Ph.D. from Athens University of Economics and Business. She has published
many articles and her research interests mainly focus on customer experience,
consumer behavior and marketing communications.