Effect of Art’s Increasing Human Creativity and Motivation When Viewed in An Immersive Environment
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Abstract
This study was conducted on the assumption that art appreciation contributes to improving people's motivation and creativity, and to verify this through psychological experiments. As art, video art created by one of the authors, a media artist, was used. This is an artwork based on natural phenomena, and does not contain much of the artist's own arbitrary decisions, and has general applicability as art. In order to increase the effect of viewing art in a vast space, we constructed a hexagonal experimental environment using a mirror-type display that has both mirror and display functions. Within this experimental environment, 40 subjects viewed and evaluated the video art. For comparison, we used simple geometric figures and a case where there was no displayed content. As evaluation items, in addition to factors related to impression and relaxation, one of the authors, who is a specialist in psychology and physiology, proposed new evaluation items related to motivation and creativity. The results of the psychological experiment confirmed that the initial hypothesis was correct, with art content receiving significantly higher ratings than geometric figures and no content at the 1% level for impression, motivation, and creativity factors.
Article Details
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